Competitors are given a fictional pharmaceutical brand communications brief. This has been developed with input from a steering group comprising both pharma industry and agency professionals, to ensure its alignment to true communications challenges.
The teams and individuals will continue the innovations of the 2025 competition and deliver their response to the challenge brief via video link. PharmaTimes received lots of positive feedback from finalists about how the virtual finals days were conducted and are confident that this year will surpass the last.
The competition also provides a great learning experience as the judges provide extensive feedback on your presentation to all finalists.
March 2025 – Entry Opens
Agencies, teams and individuals are asked to select the category that best suits their skill set. Find out more about the categories here.
Where nominations have been made, the PharmaTimes Team will contact the individuals and teams concerned to confirm they would like to enter.
18 September 2025 – Entry Closes
Entries are screened by the executive steering group (ESG) and finalists are announced.
September – October 2025 – Virtual Final Days
The Singles Finals Day and the Team Finals Day will both take place virtually in September and October
13th November 2025 – Live Awards Ceremony
PharmaTimes will be holding a live gala dinner and awards ceremony on 13th November 2025.
All finalists receive qualitative and quantitative judges’ feedback after the awards ceremony, including a competency score-sheet benchmarking their performance in the competition.
